Arthur Penhallow (born December 20, 1943) legendary DJ in Detroit, Michigan who hosted afternoons on active rock station WRIF from 1970-2009.
Penhallow was one of the "Love" format's local announcers and stayed on as WXYZ-FM transitioned to an all-local air staff and moved from progressive rock to the then-new "album oriented rock" format as WRIF.
Bob Seger and Arthur P
Penhallow's trademark is the saying of his name as "Arthur Penhallow, BABY", and the cry is one of WRIF's most popular bumper sticker slogans.
Penhallow regularly refers to himself as "Big Daddy Arthur P" or simply, "Big Daddy", as do others on the station. Penhallow played himself in the film The Upside of Anger.
In January 2009, Penhallow's contract expired at WRIF and he was off the air for more than a month before finally releasing a statement on March 27, on his Facebook page saying: "It appears that my days in Detroit radio are over for now. Thanks for your support over the last 39 years....I shall return."
To be fair to all the greats of Detroit Rock Radio, we loved you all but Arthur P is the BIG DADDY.